Agents do the grunt work.
Your marketers do the marketing.

We build your MarketingOS: agents that handle the repeat work in every part of your marketing, running on your own data. Your team approves every output and learns to run it. You own all of it.

The problem

Your goals keep growing. Your team doesn’t.

  1. The targets go up every year, and the budget and the team stay flat. Ask the CFO for another writer and you get pointed to the tools.

  2. Health-system buyers compare vendors long before the RFP. Your customer proof is split across marketing, research and sales, and sales keeps asking where it is.

  3. Pipeline created, pipeline active, what marketing is generating. Someone on your team has to pull it together before every meeting.

What it costs

The work that matters waits.

Your most senior people spend the week on busywork.

The people who know your market best are the ones stuck pulling reports and reformatting decks.

Your team has no time for new ideas.

Your team’s week goes to work that comes back every month. The new ideas wait for a quarter that never comes.

An agency takes months to catch up.

This business is nuanced. Most agencies take months to learn your buyers, your product and your market.

How it works

One AI team, two jobs.

We build agents for the work that comes back every month, and we teach your team to run them. It starts with a pilot of 2–3 weeks.

The pilot

2–3 weeks · one agent · one job
  1. Week 1We build

    We learn your business

    Your product, buyers and competitors. Then we pick the first job with you.

    • Product and positioning
    • Buyers on the committee
    • Three competitors
    • First job picked
  2. Week 2We buildYour team learns

    The first draft lands, and your team learns to run it

    Your team approves, edits or sends it back. A hands-on session and a short guide show them how.

    Competitor watchWaiting for your teamApproved

    Draft reply for sales: new comparison page

    • What changed on their page
    • What your sales team can say back
    ApproveEditSend back
    GuideCompetitor watch agent
    • What it does
    • When it runs
    • How to edit its drafts

Pilot done: your first agent is running

Your MarketingOS

Month to month
  1. Every monthWe buildYour team learns

    A new agent, or a better one

    The pilot agent keeps running. Each month we add or improve one, with training and an hour of office hours every week.

    1. Month 1Competitor watchfrom the pilot
    2. Month 2+ Board numbers
    3. Month 3+ Event follow-up
    4. Month 4+ your next ask

You own all of it. The agents live in accounts and a code repository you own from day one. We work with marketing data, not patient data, and nothing goes out without your team’s yes.

Your MarketingOS

One system that knows your business, and grows every month.

What your company knows and what your market is doing become one context. Every channel plugs into it, agents do the repeat work in each, and we add more every month.

Your company

CRM, analytics, calls, case studies and more

Your market

Competitors, industry news, reviews and AI answers

Your context

Your buyers, positioning, voice and proof

Your marketing, and its agents

WebsitePage refresh+2
Search & AIAnswer watch+2
Content & socialStory drafts+4
Paid adsAd tests+1
EmailEmail drafts+2
EventsFollow-ups+3
Sales enablementBattlecards+3
ReportingBoard pack+2

Who’s behind it

Hi, I’m Jovan.

For five years I ran Tenscope, a design agency for B2B software companies. I spent most of that time working next to marketing teams, and I kept seeing good people lose their week to work that comes back every month.

Now I build AI agents that take that work off their plate. I focus on healthtech companies that sell to hospitals, so I learn one market well instead of many a little. You’ll work with me directly the whole way through.

Jovan Babovic
Jovan Babovic

Teams I worked with at Tenscope

Welldoc
CVS Health
Beamery
Vistar Media
Harmonic
HubSync
Credit Repair Cloud
Fynn.io
Axiad
VSiD

Pricing

Start with a pilot. Keep what works.

2–3 weeks to try it on your own work. Then your MarketingOS grows every month.

The pilot

Try it on your own work

$5,000for 2–3 weeks

We build your first agent and teach your team to run it.

  • One agent, on a job we pick together on the call
  • A hands-on session and a short guide for your team
  • We measure the job before and after, so you can judge it
  • Counts toward your first month if you continue

Guarantee. If it isn’t a big step up from how you worked before, you get your $5,000 back.

Book a call

Credited to your first month

Your MarketingOS

After the pilot, month to month

$8,000a month

Your MarketingOS grows every month, and your team learns to run it.

  • A new agent, or a better one, every month
  • Training for everyone who uses them
  • Weekly office hours
  • You own everything we build
  • Cancel any month with 30 days notice
Book a call

Founding rate

Frequently asked questions

Have a question that needs a person to answer?
Ask me on a call.

Book a 20-minute call
What happens if we cancel?

You keep everything: the context, the agents and the guides. It lives in your accounts and your code repository from day one, not ours.

How long do we work together?

Month to month, after the pilot. Cancel any month with 30 days notice.

What data do the agents touch?

Marketing data: your site, your CRM, your campaign results. Not patient data.

How fast can you get up to speed?

One week. We spend it learning your product, your buyers and your competitors.

What does my team need to put in?

About two hours in week one to walk us through your product and buyers, then about 30 minutes a week to review drafts. You don’t need an engineer, and nobody on your team has to learn to code.

Will this pass our security review?

We start with read-only access to your marketing tools, never touch patient data, and nothing publishes without your team’s yes. We’ll fill in your security questionnaire before the pilot starts.

What if an agent doesn’t work out?

The pilot is one job over 2–3 weeks, so you find out cheaply. After that, you can cancel any month with 30 days notice.

See what an AI team would take off your plate.

Book a 20-minute call. Tell me which work comes back every month. You’ll leave with a one-page map of your MarketingOS: your data, your channels, and the first three agents I’d build.

Book a 20-minute call

1 slot available for December 2026